Guerrilla Principle # 1 (PART 2) - PICK A SEGMENT SMALL ENOUGH TO DEFEND

In business, a guerrilla has a reservoir of tactical advantages that allows the small company to flourish in the land of the giants. What's more important than your own size is t he size of your competition. The key to marketing warfare is to tailor your tactics to your competition, not to your own company.

Guerrilla Principle number 1 Part 2 pick a segment small enough to defend - Al Rise & Jack Trout "Marketing Warfare"

Guerrilla Principle # 1 (PART 2) - PICK A SEGMENT SMALL ENOUGH TO DEFEND the art of wargaming
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